How are you facing the new Omnichannel marketing challenges?
LOTTIE ANIMATION
Are you fumbling with the information you need to manage?
The information that surrounds you are many, scattered on multiple platforms and managed by various people who create different versions; this poses significant risks to the accuracy of the data. Checking its reliability and having to remember to make changes everywhere wastes precious time.
Do you need integrated product information management?
The presence on multiple channels and media will be easy to organize and keep under control for an optimal result, reducing the risk of errors and increasing efficiency.
LOTTIE ANIMATION
LOTTIE ANIMATION
EKR Orchestra and multichannel and omnichannel information management.
With EKR Orchestra managing data at an omnichannel and multichannel level becomes easy and effective. You will have the possibility to create contents free from the rigid distinction between online and offline: simplify your work with a centralized database that can be used at 360 °.
Said from you
Fabio Invernizzi
Marketing Manager of Elesa Spa
Before EKR there was a lot of manual work to do.
We had a database that exported data and then worked with InDesign. The work was really expensive because it had to be repeated by hand for all other languages.
The challenge was to be able to layout a catalogue of thousands of product pages, several of which required the integration of special content, which meant that the standard page structure had to be modified. EKR ORCHESTRA is made precisely for this, even if we had to take it to the limit and ask for additional functionality to achieve the goal. The goal is indeed to completely eliminate manual intervention, and we are very close to this result.
It was a complex project that took a lot of time and energy. Initially, for example, we couldn’t manage the most particular cards: now it is running smoothly and we have really limited the final touches a lot. Not to mention that the same information also has to flow onto the web. With EKR ORCHESTRA we managed to automate a good part of the process, and that was the focus.
with Federica Sena, Marketing Department of Elesa Spa
For translations EKR ORCHESTRA is really handy.
We used to write more freehand. Now, however, we try to pursue a certain consistency due to the system that pushes to maintain a certain uniformity in both the phrases that are repeated for different products and the choice of terminology. With EKR ORCHESTRA we produce similar, more standardised informationin order to be able to quickly reuse the translations.
