Andrea Martini,

Grafic Designer di Videotec Spa

At the beginning, chaos.

To make a catalog or a manual, you had to collect excel and word scattered everywhere. I call it file panic. A continuous hand copy and paste in Indesign, you lost pieces on the street, guaranteed mistakes.

Then we chose EKR. Marco seemed sure of what he was saying. And he was right: it works well, especially after switching to PIM. It is even more homogeneous and flexible!

At first we were perhaps frightened by the idea of ​​having to crumble all the information to insert it into the system for the first time. Then we formed, we understood and we became good. It takes his time, but it’s worth it.

An unexpected effect? We produce better information. The manuals are not only correct but have improved, the sentences are clearer, they are less misunderstood. EKR forced us to write better in order to communicate better … and save translations!

It is a very structured system: either you love it or you hate it. I am a fan. I love order. Mmmh maybe I’m a little maniac? However it is not for everyone, here.

EKR at full speed goes almost alone, we need very little assistance. But I sometimes write the same to Marco, maybe even suggest him some new function … (!!! n.d.R.)