HORECA

Product customization in this industry is an essential element. Managing related marketing information with EKR Orchestra will be quick and effective.

This industry needs excellent management of marketing information which must be oriented to the customized configuration of the product by the end user.

For example, building an industrial kitchen requires combining a line of machines together with particular tools, thus resulting extremely configured according to the needs of the consumer and the environment in which it will be inserted.

This is done by preparing a set of different pieces, often coming from different manufacturers; whoever has managed the related information through the PIM, will be able to respond very easily to the needs of partners who need the product information that they must configure in final lines that will then become the kitchens.

A good management of PIM information for the HORECA world allows you to create documents marketing precise and complete and at the same time technical documents, User and Maintenance Manuals, as well as installation ones, detailed and consistent with marketing information.