EKR Orchestra – The correct info, everywhere

Author: Elia Santagiuliana

  • Multichannel Marketing and Omnichannel Marketing

    Multichannel Marketing and Omnichannel Marketing

    Multichannel Marketing and Omnichannel Marketing

    Multichannel Marketing and Omnichannel Marketing have the common goal of involving the customer. To manage the content on which they are based you need a PIM like that of EKR

    Content is the gateway to the digital presence: “Content is the King”, as old Bill once said!

    You may have heard of Omnichannel Marketing and Omnichannel Marketing. Their goal is to best involve the customer (such or potential) in all channels and phases of their product purchase and use process, offering them an experience that is as “holistic” as possible.

    What are?

    Multichannel Marketing is when a company connects with its users through a variety of channels. For example, the website, printed catalogs, a mobile app, a totem in the local store. Each channel has its own system.

    In omnichannel marketing, users interact with each channel directly but there is no underlying connection between the channels. For example, a user sees a brochure with the URL of the website printed. The user must copy the URL to their phone and the site may not even have the images that the brochure had or the same data.

    This same situation in an Omnichannel Marketing approach would be slightly different. The brochure would have a scannable QR code. The user scans the code and is directed to a landing page that is visually similar to the brochure. Where a discount is offered when using the same brochure in the store, or a custom code is shown to use as a discount in the online store.

    So what’s the difference between Omnichannel marketing and Omnichannel marketing?

    The main difference between Omnichannel and Omnichannel marketing is the role of the customer.

    In multichannel marketing, the user connects to the brand’s marketing channels in different situations. Every step of the customer journey is governed by choice. The user chooses based on the choices that the company has made for him.

    In Omnichannel marketing, the customer is at the center of attention at all levels. The channels work in unison to offer the user / customer the best possible experience. It is a “seamless” experience. Omnichannel marketing also involves the collection of data from each user and the personalization of their experience across all channels.

    In the end, everything is based on the possibility of flooding it with relevant and quality content.

    • We must provide correct, consistent, secure information, which comes from reliable sources. We must use the right platforms (my site, aggregator portal, marketplace, totem, etc.). We must give it to the right audience, to the right audience (it is different if a end customer, or a technician, or a reseller, etc.).
    • At the right time (exactly when he is looking for it or expects it or needs it, e.g. when the product does not work!).
    • Through the right channels (static text, hypertext, video, podcast).
    • With the right configuration (catalog, data sheet, instruction sheet, label, offer flyer,).
    • In the right formats and versions (paper, PDF, web, app, multimedia).
    • Last but not least in the right language (exactly the language of the reader!).

    What are you waiting for? Contact us for more information!

  • Complete your PLM with a PIM

    Complete your PLM with a PIM

    Does your company use a PLM? Complete it with a PIM

    PIM is complementary to PLM; adds to the data managed by the second all the product information to be communicated externally: sales or use information.

    PLM: a software that allows you to manage the life cycle of a product

    As the company grows, the offer of its products also increases.

    Some new products are created, others are redesigned, others are canceled from production.

    There is therefore a constant increase of information relating to the product .

    • A integrated and effective management of the information present in the company (often inaccessible and updated)
    • Reduction of management costs and savings in translations
    • coherence and unambiguity of the contents (often the source of misunderstandings or even criminal cases)
    • Easy expansion of the product range
    • Strong flexibility that allows you to customize messages according to the recipient or the media

    What are you waiting for? Contact us for more information!

  • The secret recipe of those who produce catalogs

    The secret recipe of those who produce catalogs

    The secret recipe of those who produce catalogs without going crazy

    EKR Orchestra makes it possible to produce multilingual catalogs quickly, effectively and cheaper than with a non-centralized system based on scattered documents.

    So as you well know, creating a product catalog is not easy.

    Creating a catalog is not an easy task.

    Tens if not hundreds of information to consider , data to search for, enter and verify.

    Very often this is an activity that requires days or months of work and great coordination between different resources and departments.

    • The information relating to your product, which includes dozens of attributes and perhaps hundreds of records (data, text, images, drawings), is almost always contained in proprietary documents and silos scattered throughout the company.
    • Product data is typically managed by excel sheets spread across corporate departments with little or no “management process”, synchronization or collaboration between authors.
    • Most organizations, large and small, having to gather information from various documents, make the inevitable use of copy / paste from one document to another, and therefore struggle to keep product data aligned to ensure accuracy and consistency. over time, between the various media.

    What are you waiting for? Contact us for more information!

  • Digital technology and consumer habits

    Digital technology and consumer habits

    Digital technology has transformed consumer habits

    Digital transformation involves changes within the company and in the relationship with customers. To exploit the opportunities it is necessary to use a CRM and a PIM.

    Digital transformation is forcing companies to change their business models and adapt to the new market reality. To impose this change is not the initiative of companies, but the request and needs of customers.

    Today’s customers expect content that’s relevant to what they’re looking for or doing, anytime, anywhere… and in the format, and on the device of their choice. It is their customer experience that will determine your strategy.

    And to keep up with this new type of “always connected” customer, your company must use technology and new processes, to offer a bomb-proof customer experience.

    • Six times more likely to try a new product or service from your favorite brand
    • Four times more willing to suggest your brand to their leads
    • Twice as easy as buying under your favorite brand, even if a competitor has a better product or price

    What are you waiting for? Contact us for more information!

  • The best integration with InDesign

    The best integration with InDesign

    The best integration with InDesign

    EKR Orchestra integrates seamlessly with Adobe Indesign. This is possible through optimal and complete communication for an even better user experience.

    • Bidirectional exchange of graphic properties
    • Advanced use of Styles with self-creation from labels (character, paragraph, cell, table, object)
    • Extreme speed in changes on the entire document
    • Maximum flexibility: Almost all of what you can do in InDesign can be done in EKR Selector
    • InDesign can work separately while you set up other documents in EKR Selector
    • Strong extension in the management of TABLES: row styles, separate styles for the appearance of the cells and for that of their content, automatic proportions, hide / divide rows and columns
    • Extensive use of ICML, IDML and scripting without proprietary add-ons
    • You can work in the Indesign Workstation as if it were an InDesign Server

    What are you waiting for? Contact us for more information!

  • Company information: long chain or short chain?

    Company information: long chain or short chain?

    Information in the company: long chain or short chain?

    The more a company grows, the less practicable a short information chain is. A long one, through a PIM, instead entails advantages in order, precision and speed.

    Both choices are valid.

    Tonight you have to prepare a nice plate of spaghetti with tomato and basil for your guests.

    You don’t want to look bad, so be very careful which products to use.

    The choice you have in front of you is: do I opt for the tomatoes from the supermarket, or do I run to the farmer to get the ones he picked from the field ?

      What are you waiting for? Contact us for more information!

    • The hard life of the graphic designer

      The hard life of the graphic designer

      The hard life of the graphic designer

      Graphs often waste time looking for the data and information they need. This can be solved thanks to a PIM where they are stored in order.

      class=”Bold”>The graphic designers in the company are constantly looking for information, data, product images.

      But when the quantity and complexity of products increase, they have to rely on tools to stay productive.

      Dear graphic designer

      Today the tools you master with skill to layout, or retouch images or create, may no longer be enough to cope with the amount of materials to manage and the variety of documents and outputs that your company’s markets require.

      Activities that you once could manage over days or weeks now need to be done in just a few minutes.

      Think about how many outputs you have to deal with: catalogs, price lists, brochures, offer flyers, data sheets, manuals, product guides, labels, packaging, reports, customer stories, etc. .

      For B2B and B2C graphic designers, both print and digital publications involve very complex products that require not only high quality images, but also descriptions, sizes, colors, prices, variants, procedures and so on …

      The more complex the product, the more markets there are (therefore the languages, therefore the price lists) the more likely it is that you are missing a piece of data, blocking information.

      A study found that graphic designers can spend 30 to 40 percent of the day searching for the right images or information to use in a layout.

      The cost of wasted time is just one factor.

      The error in selecting a data, such as the image or the price, for one of the many versions of a catalog, can lead to reprints, refunds and even legal liability.

      So not only do designers have less time to design, they are also increasingly exposed to costly errors.

        With so much information to manage, isn’t there a real risk of turning a talented designer into a data entry operator?

        What are you waiting for? Contact us for more information!

      • The strengths of EKR Orchestra

        The strengths of EKR Orchestra

        The strengths of EKR Orchestra

        Taking advantage of the EKR Orchestra Method brings countless advantages in terms of efficiency and effectiveness for your company: you just have to discover them with us.

        Below you will find a summary of the main features and benefits of EKR Orchestra.

        • Extreme customization
        • Reduce time-to-market
        • One place to store information – Single Source of Truth
        • Best for off-line publishing
        • Great on-line publishing
        • Great Excel integration
        • Consistent / “Consistency” / Data Quality Accuracy
        • Reduce Ambiguity
        • DIGITAL ASSET DELIVERY
        • Import / Export
        • Marketing Automation
        • Security
        • Workflow
        • Approval and Access
        • Web-to-Print
        • Standardize output (DITA, Etim, BMECat, BIM)
        • InDesign integration
        • Illustrator Integration
        • Photoshop Integration

        What are you waiting for? Contact us for more information!

      • Information: from headache to corporate asset

        Information: from headache to corporate asset

        Information: from headache to corporate asset

        The data in a company is managed by different figures and departments; if it doesn’t happen in the right way, it is chaos. Depositing them in a PIM / CCMS solves this problem.

        Here are the most common stomach aches when working with product information

        Very often, when we talk about data in the company, things start to get complex.

        In other cases, however, just talking about data management actually creates confusion: departments and resources that manage information in a different way, reticence towards the use of specific software (“I’ve always used Excel and so I’ll continue!”) And many other resistances are too often the basis of errors involving product data.

        This is because data has a genesis and management that is decidedly different according to the business function.

        • Designers : they create product information, which is then managed and integrated by the technical office
        • Marketing : develops ad-hoc product information, also integrating that of the technical office
        • Translators : use this information to produce catalogs and manuals
        • Commercial : they produce the information relating to pricing
        • Manuals office : develops information on how to use the product correctly

        What are you waiting for? Contact us for more information!

      • Meet us and discover EKR

        Meet us and discover EKR

        What you will discover during our meeting

        With a free meeting to analyze your information management methods, you will discover the world of EKR Orchestra and its many advantages.

        Here’s what we can do for you

        By requesting a free meeting with EKR to analyze the current way of managing both marketing and technical information, you will discover:

        • our way of working with other companies in the same field, aiming above all to explain how they have already successfully solved their problems in the management of product information and today they obtain manuals for serial number or graphically very complex and accurate manuals with information that is never ambiguous to solve the needs of the technical office;
        • how the marketing department can now distribute product information in a much more efficient and effective way with a wider set of catalogs in language, geography and industry versions;
        • how so many companies from different sectors have traveled this path with us and know their starting point and where they have come so far;
        • how to quickly analyze your way of managing information today and suggestions about a possible more efficient and effective scenario;
        • how many and which people will be involved from the technical office, from project managers up to Product Managers and marketing;
        • How a correct management of information ownership can finally bring efficiency to a process that is perhaps still managed in a very artisanal way.

        What are you waiting for? Contact us for more information!

      This site is registered on wpml.org as a development site. Switch to a production site key to remove this banner.