Author: Elia Santagiuliana

Make Hybris complete

If your company already uses SAP Hybris, or is implementing it, EKR will allow you to extend its functionality with all the necessary component for the production of catalogs, price lists and brochures.

The PIM module inside Hybris is strongly oriented to web publishing, in fact the main objective of the Hybris PIM module is the creation of e-commerce pages connected to the SAP erp.

However, if your company, in addition to this, needs to produce catalogs from that information and needs to extend them with specific marketing details, to be published in the paper media, it is necessary to add a module for the paper layout to the Hybris platform.

EKR has produced EKR Pim add-on for SAP Hybris, which allows you to obtain any kind of layout from Hybris information with any level of flexibility.

It is possible to obtain real brochures with a high graphic component, using the Hybris information directly, but above all by extending the information present in Hybris with a set of specific, broader information, which can be integrated with those already present in Hybris. And thus obtain the production of all the most complex media that rely on Adobe InDesign: the catalog, product brochures, price lists or technical documentation.

So if Sap Hybris already exists in your company or if you are implementing it, immediately contact an EKR person who will come and introduce you to how to integrate this platform for professional PDF / paper publishing.

Unity is strength

EKR is a software house that is part of the Etica Consulting group.

Ethica Consulting is a reference player on the Italian and international scene that has about 600 consultants, is a SAP and Microsoft partner and with EKR it is a partner of Altova and Adobe.

The story of EKR began around 2004 when the first book in Italy dealing with Cross media publishing (editor’s note is Marco Galiazzo, CEO of EKR), published by Mondadori informatica, was released in bookstores. From this book was born, in about 2008, the company that put into practice those concepts that is, in fact, EKR which since 2008 has been developing technologies in the field of information distribution, first of all with custom projects to then arrive at EKR PIM: the Italian reference platform for the organization of product data.

EKR’s experience in Ethica Consulting allows it to treasure skills ranging from the world of finance and production to the world of logistics, this set of skills has allowed EKR to develop an enterprise-level solution by touching typical spaces of very artisanal sectors. like the marketing department and the graphics department traditionally linked to the Adobe brand, in its most artisanal mode of use.

EKR, therefore, brings together the experience of a group that works in large management systems for large companies with the experience of the graphic world to obtain a Product information Management and cross media information distribution platform without equal in terms of flexibility, effectiveness. and efficiency on the Italian territory.

The importance of an up-to-date glossary

The creation of a glossary of terminology within a manufacturing company is in most cases a chimera . From our experience, in almost all companies, at various stages, someone has tried to create a terminology glossary. The best result obtained, in an artisanal way, is the creation of an Excel file, more or less known to a group of people who deal with technical or marketing documentation, or to someone from the technical office. This Excel file groups and collects the most used specialist terms to which we must refer with considerable good will every time we have to deal with a specific technical object defined within this. 

You know why? Because consumers are increasingly looking for the information they need online!

Whatever product you buy, whether an appliance or a tool for the garden, in the package you will find more or less bulky paper files, which, if all goes well, end up in some dusty drawer, but often, unfortunately, in the paper basket, without be read.

Ekr Orchestra and the Technical Office: Efficiency and effectiveness

Introducing the EKR Orchestra working method in the technical office means bringing efficiency and effectiveness in the management of product information from its source.

The technical office is the body in the company that produces all the information necessary for the technical documentation and, sometimes, also for the marketing office. Collecting the information at the source in the technical office in a correct and unambiguous way allows to easily produce technical manuals and technical documentation in general with a very high level of unambiguity.

For any technical office it is essential to correctly define, for example, the set of types of oil that a particular machine could manage or use: with EKR Orchestra there is no risk that the end user, reading the manual, can replace pneumatic oil to hydraulic oil and therefore may risk carrying out a wrong operation thus damaging the machine.

The technical department therefore needs to correctly organize information, techniques, numbers, descriptions, procedures, methods of use of the machine and processes so that the technical documentation can obtain documents for both the user and for the maintenance technician as unambiguous as possible.

EKR Orchestra is a method that gives the technical office the guarantee of operating effectively and efficiently.

Let’s explore

The technical department is always striving to increase its efficiency in order to meet the tight deadlines for project delivery.

He must therefore try to minimise the time wasted on activities not strictly related to his objectives.

On the other hand, however, the technical department produces much of the product information, which is indispensable for the technical documentation and also for the marketing department, and cannot do without spending time supporting these bodies.

There is therefore a clear need to bring order to this process, to help designers concentrate on the activities with the highest added value.

EKR orchestra is a method that gives the technical office the guarantee of operating effectively and efficiently.

When omnichannel presence is crucial

The marketing department has the task of making the products created and developed by the company better known

To do this, it needs an omnichannel presence, so as to promote the product through catalogues, brochures, price lists, data sheets, websites, international distributor sites and marketplaces

With EKR Orchestra can finally increase its firepower by up to 10 times, for the same amount of resources, improving effectiveness and efficiency.

It will then be able to provide the sales force with a broad set of communication tools to get the word out about the product more precisely and specifically, and thus increase business.

Erk Orchestra: A symphony for marketing

When a company starts a project with EKR from the marketing department it has a series of objectives: it wants to make marketing more efficient and effective in its communication. A more efficient marketing department means that it can distribute information about the products created and managed by the company in a wider set of markets, in more variations of languages, through a larger number of media. For example, a single catalog in N language variants will no longer suffice, but it will be necessary to obtain specific catalogs by industry, by geography or by type of user.

Another need is to obtain and distribute the same information through the catalog, the brochure, the price list but also through one or more websites and also through the new portals that allow a massive presence such as Amazon and other supplements at European and world level.

EKR Orchestra in the marketing office allows to bring great efficiency to a process that is very often delegated to an artisan activity. With us, in fact, a customer who before EKR produced, with the marketing department of some people, two or three catalog variants in language variant, after the introduction of EKR Orchestra can also produce 35 catalog variants, so much so that he can respond to the needs of very small niches, for example the version of the catalog for South Tyrol that could never have been produced again with the old artisan method.

In summary, EKR Orchestra for the marketing office means much more efficiency and effectiveness of information that is always correct and precise because it is directly connected to the original information source which is often the technical office, the PM office, or more generally. any office where those who produce, create and evolve the product work.

A very interesting result for the marketing manager of the company who can give much more to the sales force through the use of this methodology.