Erk Orchestra: A symphony for marketing

When a company starts a project with EKR from the marketing department it has a series of objectives: it wants to make marketing more efficient and effective in its communication. A more efficient marketing department means that it can distribute information about the products created and managed by the company in a wider set of markets, in more variations of languages, through a larger number of media. For example, a single catalog in N language variants will no longer suffice, but it will be necessary to obtain specific catalogs by industry, by geography or by type of user.

Another need is to obtain and distribute the same information through the catalog, the brochure, the price list but also through one or more websites and also through the new portals that allow a massive presence such as Amazon and other supplements at European and world level.

EKR Orchestra in the marketing office allows to bring great efficiency to a process that is very often delegated to an artisan activity. With us, in fact, a customer who before EKR produced, with the marketing department of some people, two or three catalog variants in language variant, after the introduction of EKR Orchestra can also produce 35 catalog variants, so much so that he can respond to the needs of very small niches, for example the version of the catalog for South Tyrol that could never have been produced again with the old artisan method.

In summary, EKR Orchestra for the marketing office means much more efficiency and effectiveness of information that is always correct and precise because it is directly connected to the original information source which is often the technical office, the PM office, or more generally. any office where those who produce, create and evolve the product work.

A very interesting result for the marketing manager of the company who can give much more to the sales force through the use of this methodology.