Marcello Lott

Graphic Designer di Fratelli Comunello Spa

We have been working with EKR for almost two years.

This is the moment when we collect the results! The process was a little slow because I mostly followed it myself. It was a nice blender! EKR is a very square system: a good for data management, a bad thing – at the beginning – for someone used to working with InDesign. As we have understood, it is a system that must be shared instead.

We are learning to manage data more quickly, share information, and delegate various parts to different departments.

The first we are involving is the technical office, thanks to a colleague who also works with the PIM. We are starting to manage the technical data part together, to insert and check them with spreadsheets, more quickly.

We were forced to review the organization of the data, and it was a good opportunity! The system imposes its logic, so we were forced to fix aspects that might have remained unmanaged. Surely the speed of data entry and the ease of translation management are also appreciated advantages.

Would you recommend it to another graphic designer? Yes, but only if you have an open mind! In the beginning I too, used to working with InDesign, kept asking myself, but why do I have to wear so many wheels? A little at a time, we realize the convenience of having the data in a single database. For me it is a very positive aspect. The change of mentality for me was not a problem, on the contrary, it was a precious opportunity to be exploited.

Today with EKR we produce documents in 6 different languages. The first time we have composed some product sheets in Italian – after entering the translations – and that we had all the sheets in a day’s language, ready, already in pdf, finish … eh … it was a great experience!

The process of digitization and centralization of data in the company is an essential step: I can say that otherwise, for what has been my experience, the other roads can become dangerous. They only lead to errors and reworking, especially in companies where there are so many products and huge amounts of data to manage.