What does all this mean for you?

Today’s world is increasingly digitized , not only in terms of process management in general, but also in terms of customers’ purchasing habits.

These have in fact changed dramatically over the past decade, thanks to retail e-commerce portals.

Surely you have heard this new word: “disintermediation”. Do you know what is it? Here is the definition of the Treccani vocabulary: elimination of intermediaries from the distribution chain or from the process of acquiring goods or services, so that supply and demand can meet directly, without the mediation of importers, distributors, wholesalers, retailers, commercial agents and similar.

In fact today with just one click or touch you can buy anything and have it shipped directly to your home.

All this thanks to the digitization and diffusion of the internet.

Now digital is at the center of everything what customers do and think, from the search for a product based on its characteristics, to the decision-making process, to purchasing and after-sales assistance. And then we imagine how, in the not too distant future, it will be the machines themselves through their sensors that will tell us how to interact with them or solve faults.