Mario Borgo

CEO of Boteco Srl

I can say I lived EKR as a liberation!

It was like getting out of the nightmare of constant updating of data on various media. With a catalog like ours, including customizations, updates and translations in 13 languages, the amount of work was really a lot.

The great job of copying and pasting was stupid, boring and in the long run-up. The human brain is made for something else, it must think! I prefer to make my staff do smarter and more stimulating things, now free resources can solve technical problems, study new solutions!

When they introduced me to the system and I understood what it was, I had only one question: where should I sign? I immediately realized its potential: automatic translation management, the possibility of making different versions, flexibility. I’m glad to die!

EKR also helped us to write better, to use simpler expressions, more understandable for customers, more translatable, more reusable. Furthermore, the tasks for managing content in the company can be better divided. So everyone is responsible and takes better care of his part.

I like my job, I’m a fan: I love what I do. So when a tool helps my work, it’s more than welcome. It’s the wish I make to everyone, especially the younger ones: do their job with passion!