Mauro Bertoncello

Working in the old way, an info you fished from InDesign, another from Word, it took a long time. Gathering data for the new catalog was really like going to the bazaar or the market: everyone makes noise, everything hangs, everyone takes things but then they don’t put them back, scattered information… Now EKR works like a boutique where everything is in place, the order follows you, everything is neat and precise.

At first it was a bit difficult because we were “forced” to fix all the data.
If the work is already very schematic you are immediately well, otherwise aligning with the system is not easy . We weren’t used to cataloging everything so precisely, but it was good! Today we are excited, especially for the updates: it takes more concentration, but when you did the data I am okay forever and everywhere!
For example two weeks ago they asked me to update 190 product sheets: it took me half a day, including the translations. Without EKR running like crazy I would have taken 20 minutes for each card (so 63 hours!!! n.d.R.), and even with the risk of making mistakes!
I would never go back, working with copy and paste doesn’t make sense. A graphic designer with EKR can do a technical document – manual or catalog – well and quickly, so then he has time to really think and create, and he can do more than that!