Wake up from the nightmare

The production of a catalog is always a special moment of the year for a company’s Marketing Department. The catalog is the synthesis of the activities of various corporate bodies and creating it is often difficult, sometimes a moment of anxiety since the delivery times are defined but the times to collect the data, validate them and make them understandable to the user are anything but defined.

When the Ekr Orchestra method is introduced in the company, the scenario changes completely, all information begins to flow within a single Ekr-Pim Repository and the various Information Owners, even at different times, can create, update and delete the information and this will be reported in the catalogs in a completely automatic way.

Then, the Marketing Department will undertake to manage the various versions of the catalog, the various specific configurations for each market and will build the geometry of the pages. At the same time, much of the information will flow automatically from the Technical Department or from the Product Managers who, through a particular mode of interaction with our PIM system, will collect information of different types that will be aggregated into a single object that we call SmartDocument.

From the same SmartDocument of the catalog it is possible to obtain several dozen catalog variants, variants by language, by configuration, by industrial target up to obtaining specific catalogs for single user groups.

Request a meeting with an Ekr consultant to understand the benefits that your Marketing Office could derive from the introduction of Ekr-Pim regarding catalog management, so that it is no longer a difficulty to be circumscribed.