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src=\"https:\/\/www.google.com\/recaptcha\/api.js?render=6LdRksUUAAAAAACNVL35cOjtKX0WXbeY_lAOpbcC&amp;ver=3.0\" id=\"google-recaptcha-js\"><\/script><script src=\"https:\/\/test.ekr.it\/wp-includes\/js\/dist\/vendor\/wp-polyfill.min.js?ver=3.15.0\" id=\"wp-polyfill-js\"><\/script><script id=\"wpcf7-recaptcha-js-before\">\nvar wpcf7_recaptcha = {\n    \"sitekey\": \"6LdRksUUAAAAAACNVL35cOjtKX0WXbeY_lAOpbcC\",\n    \"actions\": {\n        \"homepage\": \"homepage\",\n        \"contactform\": \"contactform\"\n    }\n};\n<\/script><script src=\"https:\/\/test.ekr.it\/wp-content\/plugins\/contact-form-7\/modules\/recaptcha\/index.js?ver=6.0\" id=\"wpcf7-recaptcha-js\"><\/script>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\" style=\"margin-bottom:var(--wp--preset--spacing--x-small)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium)\"><figure class=\"wp-block-image outside-gallery wp-block-ekr-image\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/test.ekr.it\/wp-content\/uploads\/assets\/low\/Profilitec_logo.jpg\" alt=\"\" style=\";width:256px;height:229px\"> <\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center has-global-padding is-content-justification-left is-layout-constrained wp-container-core-column-is-layout-2 wp-block-column-is-layout-constrained\" style=\"flex-basis:50%\"><h5 class=\"wp-block-heading alignleft wp-block-ekr-headings\"> Profil\u00e9s pour sols et murs et syst\u00e8mes et solutions pour la pose de sols en carrelage, marbre, pierre, bois et vinyle\n<\/h5>\n\n<p style=\"text-align: left;\" class=\"wp-block-paragraph\"><a href=\"https:\/\/www.profilitec.com\/fr\/\" target=\"_blank\">www.profilitec.com<\/a>\n<\/p><\/div>\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--small)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><h5 class=\"wp-block-heading wp-block-ekr-headings\"> DANS PROFILITEC EKR EMBRACE:\n<\/h5>\n\n<ul class=\"wp-block-list\"><li>domaine marketing<\/li><li>zone de d\u00e9veloppement de produits<\/li><li>zone commerciale<\/li><\/ul><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><h5 class=\"wp-block-heading wp-block-ekr-headings\"> AVEC EKR R\u00c9ALISER:\n<\/h5>\n\n<ul class=\"wp-block-list\"><li>Liste de produits de 192 pages avec plus de 6000 articles<\/li><li>en 9 variantes de langue<\/li><li>catalogue avec fiches techniques de plus de 600 pages \u2013 travaux en cours<\/li><li>site web: produits \u2013 travaux en cours<\/li><\/ul><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><\/div>\n<\/div>\n\n\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\">\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h2 style=\"text-align: center;\" class=\"wp-block-heading wp-block-ekr-headings\"> Dit par vous\n<\/h2>\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group has-outline-background-color has-background is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-4 wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--small)\"><h3 class=\"wp-block-heading wp-block-ekr-headings\"> Alessandro Fabris\n<\/h3>\n\n<p style=\"text-align: left; margin-top:0;\" class=\"wp-block-paragraph\"><u><i><b><span>Directeur marketing chez Profilitec Spa<\/span>\n<\/b><\/i><\/u><\/p>\n\n<p style=\"text-align: left; margin-top:var(--wp--preset--spacing--small);margin-bottom:var(--wp--preset--spacing--small);\" class=\"wp-block-paragraph has-small-font-size\"><span><strong>Avec EKR, nous r\u00e9duisons le temps de publication de la liste de 90%!<\/strong><\/span><\/p><p><span>Bien s\u00fbr, vous devez d\u2019abord cr\u00e9er un processus solide permettant de saisir toutes les donn\u00e9es du produit afin d\u2019avoir ensuite l\u2019avantage de r\u00e9duire les d\u00e9lais. Nous avions 12 versions de notre liste de prix indicative et il nous fallait au moins 8 mois pour compl\u00e9ter les fichiers graphiques et imprimer la liste de prix personnalis\u00e9e pour chaque version, mise \u00e0 jour avec les prix et les images. \u00c0 la fin, quelques mois seulement et la liste \u00e9tait d\u00e9j\u00e0 ancienne! <strong>Aujourd\u2019hui avec EKR, mettant toujours \u00e0 jour la base de donn\u00e9es, techniquement, en deux semaines, nous compl\u00e9tons tous les<\/strong><\/span><\/p><p><span><strong>Nous avons d\u00e9cid\u00e9 de mettre en \u0153uvre le logiciel EKR afin de devenir le syst\u00e8me de gestion et de collecte de toutes les informations sur les produits Profilitec,<\/strong>, afin de distribuer le m\u00eame contenu sur diff\u00e9rentes plates-formes et sur diff\u00e9rents outils, en travaillant avec donn\u00e9es homog\u00e8nes et toujours \u00e0 jour. La liste de prix \u00e9tait le premier objectif, mais nous allons maintenant continuer avec le catalogue technique et le site Web d\u00e9velopp\u00e9 avec la m\u00eame logique.<\/span><\/p><p><span><strong>Avant cela, je suis un grand fan d\u2019outils informatiques innovants et j\u2019y crois vraiment.<\/strong> Il y a 19 ans, le premier emploi en tant que directeur du marketing dans une entreprise bien connue de la r\u00e9gion de Vicenza \u2013 Alban Giacomo Spa \u2013 consistait en la mise en place d\u2019un pager automatique pour r\u00e9pertorier les entreprises qui ne pouvaient plus imprimer en raison du trop grand nombre de donn\u00e9es \u00e0 mettre \u00e0 jour. Une des premi\u00e8res exp\u00e9riences en V\u00e9n\u00e9tie avec un programme cr\u00e9\u00e9 ensuite en Visual Basic. Je connais tr\u00e8s bien ce type de logique et je le partage dans les moindres d\u00e9tails.<\/span><\/p><p><span>Comment EKR a-t-il \u00e9t\u00e9 mis en place dans l\u2019entreprise? Dans toutes les r\u00e9alit\u00e9s, il existe des zones de confort. L\u2019impl\u00e9mentation de <strong>EKR au d\u00e9but a un impact,<\/strong> impose un changement de mentalit\u00e9 et de processus et modifie les usages et les coutumes des services de l\u2019entreprise. Il est donc tr\u00e8s important que les d\u00e9cideurs y croient: qu\u2019il s\u2019agisse des dirigeants ou du directeur g\u00e9n\u00e9ral, il faut convaincre qui doit faire l\u2019investissement et qui doit le g\u00e9rer au niveau de la responsabilit\u00e9. <strong>Examiner les avantages de demain et non les nombreux petits changements auxquels vous devez faire face au quotidien.<\/strong> Nous devons nous attendre au prochain d\u00e9veloppement commercial. Besoin d\u2019une liste dans une autre langue ou avec des prix diff\u00e9rents pour un nouveau distributeur: il suffit d\u2019avoir les prix sur une feuille Excel et les nouvelles traductions, et la liste sera pr\u00eate en quelques clics. # R #<strong>Personnellement, je recommanderais EKR a Tous, sauf mes concurrents!<\/strong> Un syst\u00e8me de centralisation des donn\u00e9es et de son agencement automatique, avec des mod\u00e8les vous permettant de le g\u00e9rer rapidement \u2026 <strong>aujourd\u2019hui, aucune entreprise moderne ne l\u2019utilise plus .<\/strong><\/span>\n<\/p><\/div>\n\n\n\n<div style=\"height:62px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--medium);margin-bottom:var(--wp--preset--spacing--medium);padding-top:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--small)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><h2 class=\"wp-block-heading wp-block-ekr-headings\"> Secteur:\n<\/h2>\n\n<p style=\"text-align: left;\" class=\"wp-block-paragraph\"><span>mat\u00e9riaux de construction<\/span>\n<\/p>\n\n<p style=\"text-align: left;\" class=\"wp-block-paragraph\"><span>Domaine d\u2019activit\u00e9 : march\u00e9 international<\/span>\n<\/p><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><h2 class=\"wp-block-heading wp-block-ekr-headings\"> Produits:\n<\/h2>\n\n<ul class=\"wp-block-list\"><li>Produits<\/li><li>profils pour sols<\/li><li>Profil\u00e9s pour marches<\/li><li>profils pour rev\u00eatements<\/li><li>Joints de dilatation<\/li><li>Profils p\u00e9rim\u00e9traux pour terrasses<\/li><li>Membranes pour la pose de c\u00e9ramique<\/li><li>Plinthes et protections murales<\/li><li>Accessoires et compl\u00e9ments pour la pose<\/li><li>Syst\u00e8mes de drainage<\/li><\/ul><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"wp-block-image outside-gallery wp-block-ekr-image\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/assets.profilitec.com\/catalog\/gamma\/Profilitec_FloorCovering_Covertec-SP-14-IS.jpg\" alt=\"\" style=\";width:300px;height:270px\"> <\/figure><\/div>\n<\/div>\n\n\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns has-outline-background-color has-background is-layout-flex wp-container-core-columns-is-layout-7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--small);padding-right:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--small)\"><h4 class=\"wp-block-heading wp-block-ekr-headings\"> Qu\u2019attendez-vous? Contactez-nous pour plus d\u2019informations!\n<\/h4><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-content-justification-right is-nowrap is-layout-flex wp-container-core-group-is-layout-5 wp-block-group-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--medium)\"><button style=\"text-align: left; border-radius:5px;border-width:2px; padding-top:var(--wp--preset--spacing--xx-small);padding-bottom:var(--wp--preset--spacing--xx-small);padding-left:var(--wp--preset--spacing--xx-small);padding-right:var(--wp--preset--spacing--xx-small);\" class=\"wp-block-button wp-block-ekr-button wp-block-ekr-button has-background has-light-green-cyan-background-color has-medium-font-size\" onclick=\"window.location.href='https:\/\/test.ekr.it\/fr\/page-de-contact'\"><span>Contactez-nous<\/span>\n<\/button><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Profil\u00e9s pour sols et murs et syst\u00e8mes et solutions pour la pose de sols en carrelage, marbre, pierre, bois et vinyle www.profilitec.com DANS PROFILITEC EKR EMBRACE: domaine marketingzone de d\u00e9veloppement de produitszone commerciale AVEC EKR R\u00c9ALISER: Liste de produits de 192 pages avec plus de 6000 articlesen 9 variantes de languecatalogue avec fiches techniques de [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":22015,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"elastic_search":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[541],"tags":[],"class_list":["post-249415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adotta-la-single-source-of-truth-fr"],"uagb_featured_image_src":{"full":["https:\/\/test.ekr.it\/wp-content\/uploads\/assets\/low\/Profilitec.jpg",1920,1280,false],"thumbnail":["https:\/\/test.ekr.it\/wp-content\/uploads\/assets\/low\/Profilitec-150x150.jpg",150,150,true],"medium":["https:\/\/test.ekr.it\/wp-content\/uploads\/assets\/low\/Profilitec-300x200.jpg",300,200,true],"medium_large":["https:\/\/test.ekr.it\/wp-content\/uploads\/assets\/low\/Profilitec-768x512.jpg",768,512,true],"large":["https:\/\/test.ekr.it\/wp-content\/uploads\/assets\/low\/Profilitec-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/test.ekr.it\/wp-content\/uploads\/assets\/low\/Profilitec-1536x1024.jpg",1536,1024,true],"2048x2048":["https:\/\/test.ekr.it\/wp-content\/uploads\/assets\/low\/Profilitec.jpg",1920,1280,false]},"uagb_author_info":{"display_name":"","author_link":"https:\/\/test.ekr.it\/fr\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"Profil\u00e9s pour sols et murs et syst\u00e8mes et solutions pour la pose de sols en carrelage, marbre, pierre, bois et vinyle www.profilitec.com DANS PROFILITEC EKR EMBRACE: domaine marketingzone de d\u00e9veloppement de produitszone commerciale AVEC EKR R\u00c9ALISER: Liste de produits de 192 pages avec plus de 6000 articlesen 9 variantes de languecatalogue avec fiches techniques de\u2026","_links":{"self":[{"href":"https:\/\/test.ekr.it\/fr\/wp-json\/wp\/v2\/posts\/249415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test.ekr.it\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test.ekr.it\/fr\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/test.ekr.it\/fr\/wp-json\/wp\/v2\/comments?post=249415"}],"version-history":[{"count":1,"href":"https:\/\/test.ekr.it\/fr\/wp-json\/wp\/v2\/posts\/249415\/revisions"}],"predecessor-version":[{"id":250729,"href":"https:\/\/test.ekr.it\/fr\/wp-json\/wp\/v2\/posts\/249415\/revisions\/250729"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test.ekr.it\/fr\/wp-json\/wp\/v2\/media\/22015"}],"wp:attachment":[{"href":"https:\/\/test.ekr.it\/fr\/wp-json\/wp\/v2\/media?parent=249415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test.ekr.it\/fr\/wp-json\/wp\/v2\/categories?post=249415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test.ekr.it\/fr\/wp-json\/wp\/v2\/tags?post=249415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}