“We are still too small, we don’t need a PIM / CCMS”
A small company producing a catalog does not perform a simpler job or with less risk of errors than a large one. With a PIM and a CCMS, efficiency increases
“We are still too small, we don’t need such software”
This you have just read is one of the most frequent answers that we hear from companies that are beginning to become aware of the inefficiency behind product data management.
When a company wants to deepen its knowledge of a platform that allows it to easily and efficiently manage product information (a PIM, Product Information Management or Component Content Management System), it often starts to make considerations.
These considerations usually have two characteristics:
- they are based on how the company is now, and not on how it should be or could become in the near future
- they consider the object of the activity to be performed but not the resources actually involved