Digital technology has transformed consumer habits
Digital transformation involves changes within the company and in the relationship with customers. To exploit the opportunities it is necessary to use a CRM and a PIM.
Digital transformation is forcing companies to change their business models and adapt to the new market reality. To impose this change is not the initiative of companies, but the request and needs of customers.
Today’s customers expect content that’s relevant to what they’re looking for or doing, anytime, anywhere… and in the format, and on the device of their choice. It is their customer experience that will determine your strategy.
And to keep up with this new type of “always connected” customer, your company must use technology and new processes, to offer a bomb-proof customer experience.
- Six times more likely to try a new product or service from your favorite brand
- Four times more willing to suggest your brand to their leads
- Twice as easy as buying under your favorite brand, even if a competitor has a better product or price