Which Marketing Department Takes All the Blame? Here’s how to say enough.

Often the marketing department notices errors in the catalog after distributing it. With EKR Orchestra, information management is reorganized in order to avoid them

Just take the blame for no reason

Has it ever happened to you that one of your product catalogs contained errors?

Often, the marketing department after the production of the catalog begins to collect all the errors it contains by affixing a set of post-its containing the information received in the weeks following the distribution of the catalog. Printing a catalog that contains errors is not convenient for the company. Being able to create an error-free catalog requires the marketing department to continuously review drafts that are not very gratifying and that could be eliminated.

This information refinement activity can be done by introducing Ekr Orchestra, since the entire product information management chain is reorganized from the Technical Office to the Product Manager and every time information is created or modified, it is inserted into a container correctly labeled and easy to find by all those who need it in the company. In this way, the marketing office catalogs will always be correct and the information hunting activity that the marketing office and the graphics office often carry out by asking directly the various Information owners will be reduced to a minimum.

Ask immediately for a meeting with the Ekr people, who can show you the Ekr Orchestra method that will allow you to reduce the timing due to errors in the catalog to zero.

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