Ecommerce Proof PIM: How to Make a Product Catalog Smoothly
To take advantage of e-commerce opportunities, you need to manage a variety of product information quickly and without errors. An IMP like EKR Orchestra makes it possible
But keeping a product catalog updated involves a mountain of problems …
In an increasingly digitalized global scenario, the retail sales market is increasingly oriented towards providing integrated purchasing services also online.
Companies wishing to sell their products must necessarily have an e-store where users can access the products in the catalog, obtain quality information, and be able to place orders.
To date, 50% of the world population makes part of their purchases on the online platforms, and this percentage is also growing rapidly in Italy.
- The information that the marketing has received from the technical department is incomplete and obliges you to continually investigate to have all the features needed to qualify the product.
- The catalog is never perfectly updated because the technical department does not remember to promptly inform you of product developments.
- Your team finds numerous review files in the archives without knowing which is the final version (example for a photo: fotoOK_alta.jpg, fotoOK_buona.jpg, foto_SI_fiera.jpg, fotoOk_mario.jpg, etc.). And which department took care of it.