PIM
Product Information Management to manage product information. All the necessary material to communicate and market your products.
A Pim serves to organise and manage product information in a structured and centralised manner and then publish, market and sell the products on different channels and media.
What kind of product information can be managed? What can you do with a PIM system?
- SKUs, codes, names, descriptions, etc …
- Hierarchy and relationships between products
- Categories, labels, variants
- Technical specifications
- Measurements, materials, ingredients, guarantees
- Digital assets: images, videos, documents, etc.
- Marketing specifications
- SEO elements
- Prices, markets
- Testimonials, customer reviews
- Assembly instructions
- Competitor product info
- Translation strings