How to untangle the various acronyms and technologies that deal with product information
PIM, CCMS, DAM, DMS, PDM, PXM deal with product information, but differently. EKR Orchestra is the All-in-one solution to manage any information.
What is PIM
The ultimate goal of any manufacturing company is to produce good products to sell, to make turnover and earnings.
But to sell well – but also to satisfy customers – you need to communicate well.
And communicating well means providing data, providing information:
- SKUs, codes, names, descriptions, etc …
- Hierarchy and relationships between products
- Categories, labels, variants
- Technical specifications
- Measurements, materials, ingredients, guarantees
- Digital assets: images, videos, documents, etc.
- Marketing specifications
- SEO elements
- Prices, markets
- Testimonials, customer reviews
- Assembly instructions
- Competitor product info
- Translation strings